Article by Measham et al. Published online: 15 May 2016  in Drugs: Education, Prevention and Policy

“Skittles & Red Bull is my favourite flavour”: E-cigarettes, smoking, vaping and the changing landscape of nicotine consumption amongst British teenagers – implications for the normalisation debate”

“Conclusion: The changing landscape of nicotine and non-nicotine products challenges traditional conceptualisations of “smoking” and “non-smoking” and problematises the notion of linear processes of normalisation in respect not just of young people’s tobacco and nicotine use, but more generally, of delivery systems and the drugs dispensed within them, suggesting marketplace-differentiated normalization.”

http://www.tandfonline.com/doi/abs/10.1080/09687637.2016.1178708

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