Be Food Smart is a new programme for primary school pupils and teachers designed to address childhood obesity. Including new learning resources, pupil campaign materials, a free app and school packs, the programme is launched in light of new research showing that:
- Children consume half the daily recommended sugar intake before the morning school bell rings
- Children in England consume more than 11g of sugar at breakfast time alone, almost 3 sugar cubes. The recommended daily maximum is no more than 5 cubes of sugar for 4- to 6-year-olds and no more than 6 cubes for 7- to 10-year-olds per day. By the end of the day, children consume more than three times these recommendations.
- More than 1 in 5 children start primary school overweight or obese, rising to more than a third by the time they leave.
You can see the School Zone here and there’s also a nifty app that allows pupils to scan products to show what’s in their food.