Launch of Media Advocacy Toolkit

News from the Global Road safety Partnership:

The Global Road Safety Partnership is pleased to announce the launch of a new Media Advocacy Toolkit to support organizations to conduct innovative media campaigns with a specific focus on road safety.

In late 2015, GRSP launched our multi-section Advocacy Toolkit, to help in providing clear direction and strategic planning to advocacy campaigns. The toolkit, which is specifically tailored to advocacy on road safety policies and implementation, includes guidance on topics such as political mapping, strategic planning, campaign monitoring and evaluation and building an advocacy partnership.

To provide further assistance to organizations interested in conducting advocacy campaigns on road safety policies and implementation, GRSP in collaboration with the Global Health Advocacy Incubator at the Campaign for Tobacco Free Kids, has added a further nine tools that specifically focus on conducting a media advocacy campaign.

The new tools, which can be found on the GRSP Advocacy Resource Centre (http://advocacy.grsproadsafety.org/advocacy-toolkit/) include a comphrehensive overview document titled ‘Elements of a Media Advocay Campaign’, as well as a range of specific tools with tips, guidance and templates on topics such as developing a media advocacy action plan, selecting target audiences and messengers, developing key messages and specific tips on executing media advocacy tactics such as press conferences, radio and tv talkshows, opinion editorials and digital media advocacy.

Finally, a short reminder that the Advocacy Toolkit is housed within our Advocacy Resource Centre (http://advocacy.grsproadsafety.org/), which now features over 1000 pieces of content that have been specifically collated and created to be useful in road safety campaigns.