In response to low take up of cervical cancer tests a high profile campaign urging women to get tested will be launched by Public Health England early in 2019. The launch will tie in with the 10th anniversary of the death of Jake Goody, the reality TV start whose story led to women getting checked. The campaign is in response to anxiety that the numbers taking the cervical screening tests have fallen to a 20 year low. Screening is offered to all women between the ages of 25 and 64. The percentage of women who choose not to attend their screening appointment has been rising since 2010. There is particular concern about young women between 25 and 29 years with only 3 out of 5 attending their appointments. Up to 3000 women a year in the UK are diagnosed with the disease which kills about 850 women a year.
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