Proposals for UK law on the advertising of e-cigarettes

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From 20 May 2016, across the EU, e-cigarettes and re-fill containers cannot be advertised or promoted, directly or indirectly:

  • on TV or on-demand TV
  • on radio
  • through information society services (this includes for example internet advertising and commercial e-mail)
  • in certain printed publications – newspapers, magazines, periodicals and similar publications

The Article also prohibits:

  • sponsorship of television and radio programmes which promotes electronic cigarettes
  • product placement of electronic cigarettes
  • sponsorship of activities or individuals that involve or take place in two or more EEA states

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