Upselling and Increased Calorie Intake

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Upselling is the practice whereby food outlets encourage customers to upgrade to larger meals and drinks or include ‘add ons’ like side orders etc. Young people are said to be most susceptible to this hard sell which is often phrased as being value for money, for example, ‘go large for just an extra 30p’.

It is estimated that if people were to respond positively to upselling each individual would consume a further 17,000 calories per year. Those involved include: restaurants, fast food outlets, supermarkets and coffee shops.

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