Drowning is a leading cause of accidental death (400 deaths a year, all ages). Some individuals survive drowning events, but many are left with life-changing injuries. The lack of oxygen can result in severe brain damage.
The overall aim of the strategy is to reduce accidental drowning fatalities in the UK by 50% by 2026 and reduce risk amongst the highest risk populations, groups and communities.
The strategy covers children, young people and adults and was developed by The National Water Safety Forum (NWSF), a body that brings together a diverse group of organisations with an interest in drowning prevention and water safety and was inspired by a World Health Organization report which called for action of water safety.